Course Description:

If you want to set up your email marketing server, ‘Build Your own SMTP Email Marketing Server + Mautic Guide Course‘ is your ultimate guide. In this course, you’ll learn how to install and configure an SMTP server where they can send bulk emails in an efficient and non-dependant manner on third-party services. Additionally, it touches upon server integration with Mautic (an open-source marketing automation platform), a service that uses email campaign management tools.

We’ll teach participants how to deploy Mautic on a server, configure it to accommodate a particular business’ marketing needs, and use the system to create, schedule, and monitor email campaigns. Since it’s all about best practices to deliver your email like a boss, many authentication protocols exist, such as SPF, DKIM, DMARC, etc, these protocols aim to protect the sender’s domain and help improve inbox placement.

Build Your own SMTP Email Marketing Server + Mautic Guide Course also helps ensure that people can email marketing campaigns legally and ethically, something they cannot do without guidance in complying with email marketing regulaions such as CAN-SPAM and GDPR. Students will walk away from the program with the ability to run their email marketing infrastructure, including the ability to lower costs, have more control of their campaigns, and have greater flexibility with their marketing strategy.